The Demise of the VP of SEO Role
Over the last 18 months there has been a marked decline in the job market for senior SEO leadership roles across in-house and agency landscapes, and this trend is persisting.
SEO
Good SEO is invisible.
Valuations of SEO & Digital Agencies
The original draft of this piece was written in January 2022. In the 10 weeks that have passed since, inflation has soared, war has broken out in Eastern Europe, and …
The Impact of the Great Resignation on the SEO Industry, and the Key to Retention
A record 4.3 million jobs were abandoned in August 2021, a trend happening across all industries and sectors. It’s never been more difficult to retain talent. How do you keep …
True SEO Is Invisible
High quality, sustainable SEO is an invisible layer across a site, and should never be seen or felt by a standard user. Good SEO is invisible. It’s not a thing …
The Covid Effect: SEO Spends Increase 30% Across Industry in 2021
Digital marketing investments were heavily re-deployed due to COVID-19. SEO benefited from this shift. But hiring struggles and an increasingly complex field also fueled the spend. I talk to quite …
One Guy’s Experiences Speaking at Mozcon
How I let myself become overwhelmed by being too busy and not prioritizing well, and how you can avoid the same fate.