The Demise of the VP of SEO Role
Over the last 18 months there has been a marked decline in the job market for senior SEO leadership roles across in-house and agency landscapes, and this trend is persisting.
Valuations of SEO & Digital Agencies
The original draft of this piece was written in January 2022. In the 10 weeks that have passed since, inflation has soared, war has broken out in Eastern Europe, and …
The Impact of the Great Resignation on the SEO Industry, and the Key to Retention
A record 4.3 million jobs were abandoned in August 2021, a trend happening across all industries and sectors. It’s never been more difficult to retain talent. How do you keep …
True SEO Is Invisible
High quality, sustainable SEO is an invisible layer across a site, and should never be seen or felt by a standard user. Good SEO is invisible. It’s not a thing …
The Covid Effect: SEO Spends Increase 30% Across Industry in 2021
Digital marketing investments were heavily re-deployed due to COVID-19. SEO benefited from this shift. But hiring struggles and an increasingly complex field also fueled the spend. I talk to quite …
Adam’s got a blog, why?
Why am I blogging? After a long time in the industry, and a little time not working, I’m coming back refreshed and excited for a new chapter.
One Guy’s Experiences Speaking at Mozcon
How I let myself become overwhelmed by being too busy and not prioritizing well, and how you can avoid the same fate.
Balancing Fatherhood and Career
Balancing parenthood and career is hard. I never really found the balance, to be honest. This post was written in 2010 and I think still resonates.